Why Is Google My Business Important To Your Business?
It directs people to their physical location, informs them about changes in your business, and helps them learn more about it in general. You can easily view holiday closures, new trading hours, and even sales and promotions on Google My Business so your customers don’t have to search for information. Manage and respond to reviewsAnswer the opinions users leave about your business. When you respond to reviews, it shows that you value your customers and their feedback. Positive, high-quality reviews from your customers can improve your business’s visibility and increase the likelihood of a buyer visiting your location.
The nearest gym, the most accessible dry cleaning, the nearest store where you can buy Japanese miso – people trust Google for everything. That’s why it’s important for businesses to optimize their pages for Google Search. The more “searchable” your business is, the more likely you are to lead potential topnotchseo customers in your own way. A recent report from Google found that 60% of smartphone users contacted businesses directly through the GMB interface using the “click to call” option. Obviously, GMB is not a passing fad, as most buyers have used it as their main method of contacting local businesses.
For example, by taking a more localized approach to their SEO strategy, businesses can take advantage of people looking for “barbershops near me” or “barbershops in Denver.” It allows you to provide details and photos of your business, including its location, services, and products. What most brands don’t know is that just by creating a free Google My Business listing, you increase your local rankings and the chances of being included in Google’s 3 local package.
When someone does a search for a type of business in their area, say “lawyers in Atlanta,” they’ll see the websites with the highest SEO scores for that key phrase. These results are the Google My Business pages of relevant local businesses. Users will be shown a map of the area with the main entries highlighted. Nowadays, when shoppers search for a product or service, they look for reviews of that product or service and the company that provides it.
Like GMB, there are also several other prominent online directories for different industries. However, these offers often have a price, either a fixed monthly rate or an annual rate. First, it’s time to think beyond the reason “because consumers trust Google.” The most obvious reason is that Google owns Google My Business. This means that they prioritize the companies that use their products and services.
When you search for a specific brand, a knowledge panel appears in the SERP. The knowledge panel is a box with your business information in the upper right corner of the search results on the desktop and at the top in the case of mobile devices. Typically, a knowledge panel contains information such as company name, address, phone number, hours of operation, etc.
Without a GMB list, you would miss out on a lot of potential customers. Google Posts is a section of Google that allows business owners to post updates, sales, images, events, etc. When used correctly, Google Posts can be a powerful tool to turn impressions into paying customers. Better yet, there have been conversations suggesting that Google posts can influence the ranking location of relative keywords. Ultimately, it should be considered important because it’s another way to package keyword-based content into your Google My Business listing.
If you have a physical location that customers can visit, select Yes. If your business doesn’t have a location that customers can visit, but offers personalized services or deliveries, you can list your service areas. Google’s combined star rating and detailed review space allow customers to share as much or as little information about their experience with your business as they want. All of this helps future potential customers decide which companies they want to visit and what products they want to buy. Gbp allows you to share information about your business, including your address, contact details and working hours. It also allows you to share news, updates, announcements, offers and more.
It’s not a social media platform, it’s a new way to keep local customers informed of what’s happening within your company and give them the information they need to choose you over your competitors. “Cafeteria near me.” “Shoe store.” If you’re like the average person, probably very often. When doing local searches, one of the first things you’re probably looking for is a map to see how close you are to the businesses that offer what you’re looking for. Google also recently launched a messaging feature that allows businesses to chat directly with customers who find their profile on the search results page.
You probably don’t want them to leave your site before they even get into your funnel and drop all these efforts down the drain. Reviews are an influential factor when customers make a purchase decision. Most customers read online reviews to assess the quality of a local business and choose the product with the highest reviews.