The key to blogging is to have relevant, high-quality posts along with new content. Each time a blog post is added, a different index page is created that helps with search engine optimization. Try blogging about companies, industry, products, and events with relevant keywords. Over time, update old blog posts and republish them for new content. Creating quality content is still the best way to develop your website as a true authority. But in addition to informative content, you also need to develop a steady stream of new posts that can be indexed by search engines.
Every website needs a steady stream of new content, but have you taken the time to update your evergreen content? By taking the time to rework your old articles, you can improve clickthrough rates and increase your overall ranking. Some typical improvements include creating new titles, correcting grammatical and spelling errors, and updating publication dates. These changes inform search engines that your content is new and help increase your site’s visibility. Another internal linking practice is adding internal links in blog posts, guiding users to related topics.
Or sometimes you can name a site in a negative way and you don’t want to give it anything of your reputation. For example, imagine you’re writing a blog post on the topic of comment spam and you want to call a site that recently commented spam on your blog. You want to warn others on the site, so you include the link to it in your content; However, you certainly don’t want to give the site a share of its reputation through your link. To improve your SEO, you also need to optimize the structure and navigation of your site.
You can perform an audit using tools like Ahrefs to find low-value content on your site. If you find pages that target low-priority keywords with poor rankings and traffic, add the noindex tag. Google’s what is search console insights search results may include header tags under the meta description. Therefore, the right wording can encourage users to visit your page. Best practice is to use one H1 tag per piece of content.
One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our sample site and offer very different content, but the optimization topics in this guide apply to sites of all shapes and sizes. We hope our guide gives you new ideas on how to improve your website, and we’d love to hear your questions, comments, and success stories in the Google Search Central Help Community. This helps you provide value to users, and as they spend more time on your site, they’ll learn more about your business, products, and services.
Breadcrumb tracking is an excellent internal linking strategy. It helps search engines understand the relationship between pages. It also encourages visitors to explore more pages on a website, reducing the bounce rate. By creating easy-to-read content with natural keyword inclusion, you make it easier for Google to prove the relevance of your SERP post to you. It’s also not a good reader experience, a ranking factor that search engines now prioritize to ensure it responds to the intent of their visitors.